Interaction with Industry Experts

Name of the Company : M - Squared Software solutions and Services Pvt. Ltd.

Industry Person Names : Ms. Dhanya Mohan & Ms. Rishma

Designation : Software Developer & Marketing Manager

Place : Technocampus, Trivandrum

The Department of Computer Science and Business Systems Studies associated with Entrepreneurship Development Cell organized “Interaction with Industry Experts” dated on 15th, November 2022, at 09:00 am. The program is delivered in offline mode and is also well intended by Ms. Dhanya Mohan, Software Developer, M - Squared Software solutions and Services Pvt. Ltd, Trivandrum. and coordinated by Mrs. A. Anitha and Mrs. M. Yasmin, Assistant Professor, Department of Computer Science and Business Systems.

They are an innovative and technically fit software development company that delivers forefront engineering solutions, guiding companies and enterprise clients to solve composite issues that always appear during their innovative evolution journey. Since 1996 they have been a visionary and a reliable software engineering partner for world-class brands. M-Squared is a team that has a passion for developing and delivering enterprise-grade applications and knows how to take custom software application ideas from concept to delivery. Holding the experience of working with 100 +companies, we have developed applications that are now being used by millions of consumers worldwide. M-Squared has a team of devoted professionals skilled in the development and integration of a broad range of software applications, mainly in the areas of software development & related services.

This session was very interesting as it gave us a brief about how to represent our industry or brand to the outside world, how to understand the other industry and then find out ways to create our demand for them. The real life connection of the examples, made it very easy for us to understand the things. The trainer explained about how to increase the demand of our product and for that he described the upsell and cross sell techniques.

Ms. Swetha shared her knowledge about Project management and various phases under the Web Development like: Hand Shake meeting, project initiation. Design implementation, testing, sign-off phase etc. He focuses on iterative model of project planning and execution. He also talked about Content management system. Responsive web design (RWD) is an approach to web design aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser one is viewing with. In addition, it's important to understand that Responsive Web Design tasks include offering the same support to a variety of devices for a single website.

The head of social media marketing made us the realize importance of creativity, and how important is our online social presence. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts. SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM). SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube.

In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.

The last session was taken was Ms. Dhanya Mohan (Software Developer), who summed up our learning at M-Squared. The HR Manager also made us aware of the job role of an HR in an industry. After all the sessions were over, we did a floor visit at the office and explored various departments and how the people work there. From this visit students understand what the culture in the industry is, they learn different phases of project planning and execution and selling the products at professional level.