Expert Talk on Entrepreneurial Opportunities in Digital Marketing

On January 30th, 2023 an expert talk on “Entrepreneurial Opportunities in Digital Marketing” was organized by Entrepreneurship Development Cell and Institution Innovations Council in association with the Department of Computer Applications from 2.00 to 4.00 p.m. Mr.M.Essaki Raj, AP/MCA,FXEC, delivered the guest lecture. 40 students from MCA and 1 MCA staff member participated in the program.

The seminar began with an introduction from the speaker, who discussed the importance of digital marketing in today’s world. He went on to explain how companies can utilize digital platforms such as social media and search engine optimization to reach their target audience more effectively. He also emphasized the need for businesses to remain up-to-date with emerging trends in order to stay competitive within their respective industries. The main purpose of the program aimed to provide an overview of the various aspects of digital marketing and to provide an opportunity for the students to network with successful entrepreneurs. He discussed the importance of digital marketing and how it can be used to create value for society and he also discussed the various challenges that entrepreneurs face in digital marketing and how to overcome same to become a successful entrepreneur. The session was an interactive one and all the students were benefited by the program. The interaction between the students and the resource person was highly appreciated. The session came to end with the feedback by the students.